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LEXUS OUTLINES DESIGN COMMITMENT AND DEBUTS LF-CC CONCEPT IN AUSTRALIA

  1. FROM CONCEPT TO REALITY - LEXUS SHOWS LF-CC AND NEW IS AT AUSTRALIAN INTERNATIONAL DESIGN AWARDS
  2. LEXUS JOINS AUSTRALIAN INTERNATIONAL DESIGN AWARDS

FROM CONCEPT TO REALITY - LEXUS SHOWS LF-CC AND NEW IS AT AUSTRALIAN INTERNATIONAL DESIGN AWARDS


Lexus has shown the LF-CC design concept, the latest vehicle to display Lexus' evolving L-Finesse design language, as part of the Australian International Design Awards.

The LF-CC design concept provides an insight into the luxury marque's continued focus on leading-edge innovation and design.

Lexus Design Division project manager Takeshi Tanabe said that the LF-CC honours the values of L-Finesse while breaking away from luxury car design norms.

"We went back to basics to restudy and develop our visual language, thereby setting this vehicle far away from its rivals in terms of exterior styling," Mr Tanabe said.

Although concept in design, the LF-CC provides much of the inspiration for the forthcoming, all-new IS Line and provides a hint of a future two-door mid-size coupe scheduled for production.

Lexus Australia chief executive Sean Hanley said that the LF-CC brings with it renewed focus on design and driving dynamics.

"The LF-CC signals a new Lexus, one buoyed by confidence and a desire to deliver vehicles that are visually and dynamically appealing," Mr Hanley said.

"LF-CC is more than a concept, it is a promise from Lexus to deliver an engaging and exciting two-door coupe - in fact, its impact is already evident in the forthcoming IS Line.

"The beauty of LF-CC is more than skin deep, with its innovative petrol-electric drivetrain and on-board features, the LF-CC and in fact the LF-LC coupe concept are graphic demonstrations of what's to come from Lexus," Mr Hanley said.

Under the skin, the LF-CC's powerful and efficient 2.5-litre hybrid drivetrain has also moved from concept to reality and will feature as one of three drivetrains across the all-new IS Line.

The 2.5-litre four cylinder Atkinson cycle hybrid powerplant in IS will feature D4-S (direct and port) injection, which boosts power delivery and efficiency.

Combined, the petrol-electric hybrid drivetrain will produce just 113 grams of CO2 per kilometre* while consuming just 4.9 litres of fuel per 100km* (combined cycle) with a combined power output of 164kW from its petrol-electric drivetrain.

Exterior design
The LF-CC continues to showcase the latest evolution of the company's unique L-finesse design language, with the boldest interpretation of Lexus' signature 'spindle' grille.

Framed by the bonnet lip, deep lower spoiler and powerfully projecting front guard tips, the grille mesh is encased in a deep, metal-finish surround and takes on a pronounced 3D form.

Three LED-projector headlamp designs are housed in a narrow gap between the lower and upper guard surfaces, without a conventional one-piece cover.

Independent Daytime Running Lamps (DRLs) are fully integrated into the upper bumper surface to complete this unique new design.

The broad lower guards are aerodynamically sculpted to manage the flow of air to the engine bay and front brakes.

In profile, the powerful convex curve of the bonnet flows through to a steeply raked windscreen into a roofline that deliberately peaks towards the rear of the cabin to emphasise the traction available from the vehicle's rear-wheel drive powertrain.

The bodywork is stretched tight between the front and rear guards, and the rear guard is less pronounced than that of the front, reinforcing the concentration of vehicle weight over the driven wheels for maximum traction.

Further developing a design form initiated on the LF-LC concept and the high-performance LFA, the sharply sculpted form of an airflow-regulating fin flows from underneath the side of the car and upwards through the rear wheel-arch.

This aerodynamic detail is designed to increase down-force over the driven wheels, further improving traction.

The fin merges with the falling roofline in a pronounced rear spoiler integrated within the boot lid, seamlessly fusing design and aerodynamic elements to give the vehicle its distinctive coupe proportions.

To the rear, the full-width bumper seamlessly joins the rear wheel arches to emphasise the LF-CC's broad, powerful stance.

Lexus-characteristic L-shaped combination lamps feature a layered, three-dimensional design, and the lower concave bumper section incorporates a full-width spoiler to further enhance rear-wheel drive traction.

The rear stop lamp is integrated into the shark antenna.

The LF-CC is finished in the new 'Fluid Titanium' exterior colour - a metallic finish with exceptionally high brilliance which combines sharp, bright highlighting with dark shaded surfaces to reinforce the powerful forms of the bodywork's sculpted surfaces.

Interior design
The LF-CC's interior hints at the progressive luxury of a future Lexus model cabin layout, and represents a further development of the company's HMI (Human Machine Interface) design philosophy.

In a continued evolution of Lexus' interior design, the dashboard is divided into two distinct zones: an upper Display Zone, with a multi-display screen located at an ideal distance for at-a-glance viewing; and a lower Operation Zone, which allows access to the uniquely designed shift lever and an innovative touch tracer display for remote system control.

The clear division of zones creates a unique fusion of an airy, spacious cabin and a sporting cockpit which places the emphasis on a snug, highly focused driving environment.

All functional driving components are consolidated in the driver's seat surroundings, combining outstanding ergonomics with advanced HMI technologies.

The driver benefits from a low, highly focused driving position with a sports steering wheel, optimum pedal placement and high-visibility instrument dials.

The touch tracer display for remote system control is located directly behind the shift lever for maximum comfort and ease of operation.

Coordinating with the Fluid Titanium exterior colour, the seats, door panels and instrument binnacle hood are trimmed in a warm, elegant amber leather finish.

The extensive use of metallic finishes and soft touch materials throughout reinforces the premium quality of the environment.

The contrast between the exterior and interior colour schemes gives the car an elegant yet simultaneously sporting image.

...ends/

*Emissions data will vary depending on driving conditions/style, vehicle conditions and options/accessories. Source of data: ADR 81/02.

For further media information, please contact:

Tyson Bowen
PR manager, Lexus Australia
Ph: 0418 826 936
E: tyson.bowen@lexus.com.au

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LEXUS JOINS AUSTRALIAN INTERNATIONAL DESIGN AWARDS


Lexus Australia has partnered with the Australian International Design Awards (AIDA) to become official vehicle sponsor.

As part of the partnership, Lexus will display its latest concept vehicle, the LF-CC coupe concept, at the official awards function in Sydney.

Lexus' support of AIDA is yet another example of the marque's global focus on
innovation, craftsmanship and design.

Managing director of Good Design Australia and chair of the AIDA, Brandon Gein, said that it is refreshing to partner with a company that is committed to the design community.

"Lexus' commitment to the design community and designers is commendable," Mr Gein said.

"Too often organisations align themselves with design for the sake of design. Lexus' efforts clearly show a desire to highlight good design and give back to the design community.

"We look forward to working with Lexus in the future to bring their commitment to design to life in Australia in the near future."

Lexus Australia chief executive Sean Hanley said the decision to support AIDA was a natural fit for the brand.

"Our commitment to design goes beyond our vehicles," Mr Hanley said.

"We firmly believe that form and function need to co-exist, and we understand the need to foster the upcoming talent that will deliver the products of the future.

"Our intention is to provide a platform for designers to further their careers through the Lexus Design Awards and Scholarship.

"Simultaneously Lexus wants to give design enthusiasts the opportunity to admire great design, be it via our new Intersect by Lexus brand stores, magazines or events," he said.

Beyond its products, Lexus is now supporting local and international design through a variety of unique initiatives.

Lexus Design Award
The Lexus Design Award is a competition aimed at inspiring the next generation of designers by allowing them to demonstrate their creativity and be recognised for their accomplishments.

The first 12 winning works of this prestigious award were displayed in April at Milan Design Week.

Two of the winning designers were given the opportunity to create a prototype of their project with the help of renowned product designer Sam Hecht and architect Junya Ishigami.

Lexus Design Scholarship
The Lexus Design Scholarship gives designers the chance to attend and showcase their work at the Lexus-sponsored Tokyo Designers Week while also receiving a behind-the-scenes look at Lexus' design facilities in Japan.
Lexus Australia will collaborate with Kjell Grant, RMIT design professor and founder of not-for-profit organisation Melbourne Movement, to oversee the scholarship.

Lexus Australia will provide $60,000 to the program over three years.

Lexus Design Pavilion - Melbourne Cup Carnival
In 2012, Lexus launched its Design Pavilion in the exclusive Birdcage precinct of Flemington Racecourse.

The pavilion featured commissioned works by 24 Australian designers.

This year Lexus will again bring to life the best of Australian design talent while also leveraging the new global initiatives of Intersect and Crafted for Lexus (see below).

Beyond by Lexus
A new lifestyle magazine, BEYOND BY LEXUS, will launch in Australia later this year and feature Lexus vehicle information as well as stories on travel, architecture, art and design from a global and regional perspective.

The magazine will be published around the world twice yearly and will be translated into numerous languages.

It will be available on the global website from May. Australian customers will receive their first edition later this year.

Lexus short films
Lexus collaborated with The Weinstein Company to support emerging directors from around the globe, commissioning them to bring five wonderful stories to life as short films.

The stories are beautifully told and explore the theme that "Life is Amazing". They will debut at various film events around the world and will be featured on the Lexus global website www.lexusshortfilms.com later this year.

Lexus and The Weinstein Company will hold the world premiere event at the 2013 Festival de Cannes in May.

Intersect by Lexus
Intersect by Lexus will be a unique space in select global cities where people can experience Lexus without getting behind a steering wheel.

Neither a dealership nor a traditional retail space, guests will be able to engage with Lexus through design, art, fashion, culture, movies, music and technology.

The space will be developed by Masamichi Katayama, the world-renowned interior designer and founder of the interior design firm Wonderwall.

The first Intersect by Lexus will open in Aoyama, Tokyo, in the (northern hemisphere) summer of 2013, followed by locations in New York City and Dubai.

Crafted for Lexus
Within the space, Lexus will display exclusive retail items under the brand Crafted for Lexus.

Lexus commissioned Japanese artists to create unique pieces that are inspired by the brand's philosophy: traditional craftsmanship with timeless beauty and innovative form and function.

More information about Lexus' design initiatives can be found at the global website
http://lexus-int.com.

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For further media information, please contact:

Tyson Bowen
PR manager, Lexus Australia
Ph: 0418 826 936
E: tyson.bowen@lexus.com.au

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