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LEXUS MELBOURNE CUP TOURS THE WORLD

Lexus Australia and the Victoria Racing Club are celebrating the 'race that stops a nation™' with a people's tour of the Lexus Melbourne Cup across Australia and key global markets the U.K., Ireland, South Korea and New Zealand.

The Lexus Melbourne Cup Tour will journey around Australia over the next three months leading up to the first Tuesday in November, taking in every state and territory capital city and iconic locations such as the Birdsville racing carnival.

The $200,000 gold trophy has already toured the U.K. and Ireland to mark the 25th anniversary of the first foreign-trained horse to win the Melbourne Cup, Irish galloper Vintage Crop in 1993.

To celebrate the historic victory, the Lexus Melbourne Cup took pride of place at the Irish stables of Vintage Crop's famed trainer Dermot Weld, who was joined by winning jockey Michael Kinane.

Since their ground-breaking victory, Flemington has seen an influx of overseas challengers vying for the honour of taking one of racing's coveted crowns.

In Australia, the Lexus Melbourne Cup Tour begins in Melbourne today - particularly appropriate as August 1 is the official birthday for thoroughbred horses.

The day will be marked by a special event at Living Legends in Greenvale, Victoria, featuring Melbourne Cup winners Might and Power, Rogan Josh, Brew, Efficient and Prince of Penzance.

Lexus ambassador Emma Freedman and Lexus Melbourne Cup Tour ambassador Joe Agresta will join the celebrations, which includes horse-friendly treats being offered to the champions of the turf.

The local tour will focus on creating unforgettable new experiences, such as travelling by rail across the Nullarbor.

Lexus Australia has reinforced its position as a luxury lifestyle brand by sponsoring the Melbourne Cup for the next five years.

As principal partner, the five-year sponsorship agreement includes naming rights to the Lexus Melbourne Cup Race, Melbourne Cup Day, Melbourne Cup Parade and Melbourne Cup Barrier Draw - as well as the Lexus Melbourne Cup Tour.

Chief executive Scott Thompson said Lexus Australia was immensely proud to partner with an event that means so much to so many Australians.

"Lexus is passionate about delivering amazing experiences and the 2018 Lexus Melbourne Cup Tour will bring the amazing experience of the People's Cup to more Australians than ever before," Mr Thompson said.

"Through sharing the history and passion of the Lexus Melbourne Cup, we have a unique opportunity to celebrate the stories of the iconic trophy and its contribution to Australia's cultural and historical heritage," he said.

Lexus Melbourne Cup Tour dates:

July 10 London, UK
July 11 Newbury, UK
July 12 Somerset, UK
July 13-16 Newmarket, UK
July 18 County Kildare, IRL
July 19 Closutton, IRL
July 20 Owning Hill, IRL
July 21-22 County Kildare, IRL
July 26-28 Auckland, NZ
August 1 Melbourne, VIC
August 3 Shepparton, VIC
August 4 Nagambie, VIC
August 7 Melbourne, VIC
August 10-11 Louth, NSW
August 16 Darwin, NT
August 17-18 Katherine, NT
August 23 Perth, WA
August 24 Boyup Brook, WA
August 26-29 Perth to Sydney (Indian Pacific train)
August 30 Sydney, NSW
August 31-September 2 Birdsville, QLD
September 4 Dunedoo, NSW
September 5 Melbourne, VIC
September 8-9 Seoul, KOR
September 13 Mission Beach, QLD
September 14 - 15 Mount Perry, QLD
September 18 Melbourne, VIC
September 20-21 Goondiwindi, QLD
September 22 Gold Coast, QLD
September 23 Brisbane, QLD
September 25 Sydney, NSW
September 27-28 Bega, NSW
October 2-3 Hobart, TAS
October 4 Melbourne, VIC
October 5 Canberra, ACT
October 8-9 Adelaide, SA
October 10 Mount Barker, SA
October 12 Melbourne, VIC
October 13 Camperdown, VIC
October 15 Portland, VIC
October 18 Wangaratta, VIC
October 20 Wodonga, VIC
October 23 Skipton, VIC
October 24 Stawell, VIC
October 25 Goornong, VIC
October 26-31 Melbourne, VIC
November 1-2 AAMI Victoria Derby Day
November 4-5 Melbourne, VIC
November 6 Lexus Melbourne Cup Day, VIC

.../ends

For more information, please contact:

Nick Raman
PR Manager
Lexus Australia
E: nick.raman@lexus.com.au
T: +61 3 9647 4524
M: +61 412 830 814



 
IMAGES

The 2018 Lexus Melbourne Cup with Vintage Crop trainer Dermot Weld and jockey Michael Kinane.
The 2018 Lexus Melbourne Cup with a statue of 1993 winning horse, Vintage Crop.
The 2018 Lexus Melbourne Cup on tour.
Irish trainer Dermot Weld holds the 2018 Lexus Melbourne Cup to celebrate the 25th anniversary of Vintage Crop's historic win.
Lexus ambassador Emma Freedman with the 2018 Lexus Melbourne Cup
Lexus ambassador Emma Freedman and Lexus Melbourne Cup Tour ambassador Joe Agresta