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INTERSECT BY LEXUS OPENS IN NEW YORK

The world's third INTERSECT BY LEXUS - a bespoke cultural space where ideas and people converge - has been officially opened in New York City.

INTERSECT BY LEXUS - NYC is a new lifestyle hub that blends innovative programming, culinary creativity and masterful design for an immersive cultural experience.

Following successful launches in Tokyo and Dubai, the new space is in the heart of the vibrant Meatpacking District and continues the brand's commitment to supporting innovation on a local, national and global level.

Crafted by world-renowned interior designer Masamichi Katayama of Wonderwall, who also led design in Tokyo and Dubai, the 1,530 sq.m. (16,500 sq. ft), three-storey Manhattan space is the largest of the three properties.

Unique elements and experiences evolve on each floor. The street level will be anchored by a café, the CRAFTED FOR LEXUS retail area and a public gallery that will feature everything from product concepts to custom exhibitions and installations.

A full-service restaurant will feature a rotating Global Chefs-in-Residence program that will allow the restaurant to introduce a new dining concept from a different chef every four to six months. The restaurant will officially open with Gregory Marchand who has built his culinary notoriety with Frenchie Restaurant in Paris and Frenchie Covent Garden in London.

A third-floor private gallery rounds out the space and will be transformed for a multitude of culturally relevant programming concepts such as full immersion events, art installations, film screenings, panels, performances and other inviting experiences.

Like its predecessors, INTERSECT BY LEXUS - NYC will call upon visionaries to collaborate on experiential programming that engages with the building, community and five core pillars - hospitality, food, design, entertainment and technology.

Each program will "intersect" facets of culture on multiple levels and deliver creative, exceptional moments to the city and beyond.

"New York City is an important global cultural hub with a great spirit of collaboration, making it a perfect location for INTERSECT BY LEXUS," said Yoshihiro Sawa, President, Lexus International.

"The combination of the uniquely designed space with the curiosity and imagination of the city's people will serve to inspire the next generation of creators and innovators."

The building's design resonates with dedication to the Lexus brand's Takumi craftsmanship, a quintessentially Japanese term translating roughly to "artisan".

Stand-out elements such as a wall display with over 1,200 miniature car models, a two-storey art installation featuring historic Lexus vehicle parts, and bamboo window screens inspired by the signature Lexus spindle grille are shared with the Tokyo and Dubai locations.

OVERVIEW OF INTERSECT BY LEXUS - NYC

Address:412 West 14th Street
New York, NY, 10014, USA
Website:www.Intersect-NYC.com
Twitter:@IntersectNYC
Instagram:@IntersectNYC
Facebook:Intersect.NYC


...ends/


For more information, please contact:

Prue Hyman
prue.hyman@lexus.com

Nick Raman
PR Manager
Lexus Australia
E: nick.raman@lexus.com.au
T: +61 3 9647 4524
M: +61 412 830 814



 
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Now open: INTERSECT BY LEXUS - NYC
Now open: INTERSECT BY LEXUS - NYC
Now open: INTERSECT BY LEXUS - NYC