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APRIL FOOL'S DAY: LEXUS UNLEASHES ENPAW

Lexus Australia has extended its class-leading Encore ownership programme to accommodate a special cohort of passengers doggedly ignored by rival brands.

Enpaw, a new chauffeur and accommodation service available on all Lexus models, allows four-legged canine friends to indulge in the finest four-wheel luxury by transferring them to a luxury boarding kennel when their owners take a holiday.

With owners experiencing the unrivalled benefits of Encore, allowing them to take advantage of exclusive restaurant and accommodation offers, dogs will finally be let off the leash to enjoy the same level of Lexus-luxury lifestyle courtesy of Enpaw.

While humans are indulging in the sonorous engine bark of their favourite Lexus, our expert pet chauffeur may ask if your canine partner cares to listen to baroque composer Bach via the 13-speaker Mark Levinson audio of a new UX Sports Luxury.

Highly trained and able to detect any canine mood, intuitively designed Enpaw may alternatively offer quiet "paws" for thought in the plush 22-way electrically adjustable rear-seat surroundings of the LS Sports Luxury.

Whether accommodated in our premium compact SUV, flagship sedan, or perhaps the popular NX or LX four-wheel drive for the ultimate big-dog Rockstar weekend, Enpaw ensures that dogs experience amazing from journey through to destination.

Unforgettable experiences await, including play in manicured gardens that every dog will dig, the relief of trigger-point massages - especially hitting the spot of Dalmations who have had a "ruff" day - plus in-room tasty treats tailored to every Good Boy.

Whether pure bred, or a hybrid breed, dogs of any pedigree are warmly welcomed into our family courtesy of our new ownership service.

Launched today, it has the competition licked.

Enpaw. Where dogs Experience Amazing.

...ends/


For more information, please contact:

Nick Raman
PR Manager
Lexus Australia
E: nick.raman@lexus.com.au
T: +61 3 9647 4524
M: +61 412 830 814



 
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Enpaw is a new canine chauffeur and accommodation service available on all Lexus models.
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Enpaw is a new canine chauffeur and accommodation service available on all Lexus models.