Lexus Australia has released footage of how it beamed the intoxicating engine noise of the new Lexus RC F into deep space - along with a special test drive invitation.
The luxury lifestyle brand has launched its test drive with a difference - The Intergalactic Test Drive - to celebrate the starring role of its new RC F performance coupe in Sony Entertainment's new alien blockbuster Men In Black™: International
Through an exclusive partnership with Swinburne University of Technology's Centre for Astrophysics, Lexus Australia encoded the sound of the naturally aspirated 5.0-litre V8 into an audio waveform that was transmitted with the open invitation:
"New Lexus RC F. Earth. We've been expecting you."
The transmission was sent from the largest radio telescope in the southern hemisphere on Friday 17th May, 7:45pm AEST at the Molonglo Observatory Synthesis Telescope (UTMOST) - located on the outskirts of Canberra, ACT.
The radio telescope facility, owned and operated by The University of Sydney, is used to listen to the galaxy, but was modified to allow the innovative message to be beamed directly towards Orion's Belt - a callback to the original Men In Black™
The crafting of the intergalactic invitation was led by Professor Matthew Bailes with help from Swinburne's astrophysics team and the on-campus supercomputer, OzStar.
"We're experts at listening to and decoding the naturally occurring radio transmissions from neutron stars but Lexus wanted us to invert that process," said Professor Bailes.
"We had to find a solution that was both technically feasible, adhered to radio transmission regulations and didn't blow up our telescope."
Lexus Australia is renowned for its exceptional customer service, and The Intergalactic Test Drive demonstrates just how far it will go to anticipate the needs of everyone - and anything else - that's out there.
Scott Thompson, Lexus Australia chief executive, said: "The Lexus brand is proud of anticipating the needs of its customers before they've communicated them, and we are excited to take that philosophy beyond Earth to new worlds in an innovative partnership while showcasing one of our most evocative powerplants."
The waveform will find itself in dealerships across the country in conjunction with a genuine recording of the RC F engine and Intergalactic Test Drive invitation. The message itself will travel to the Orion Nebula and we expect to hear something back in a few thousand years.
See how Lexus anticipated the needs of everyone, and everything - everywhere: https://www.youtube.com/watch?v=UQwdUuM3Y_s
The Intergalactic Test Drive invitation: https://www.youtube.com/watch?v=3X9leh_ujjY
For more information about The Intergalactic Test Drive: https://www.lexus.com.au/intergalactic
Men In Black™: International
, which stars Australian Chris Hemsworth, is in local cinemas from today.
For more information, please contact:
Manager, Marketing Operations
M: +61 459 879 617
Adviser, Communications and Media
Swinburne University of Technology
M: + 61 407 313 169