Username
Password
  RegisterForgot your password?
  •  
  • Lightbox
 
 
Press Releases

LEXUS RENEWS AND REBRANDS IN NSW CENTRAL WEST

The presence of Lexus as a luxury lifestyle brand in the heart of New South Wales is set to flourish with the official opening of a flagship dealership in Dubbo, now rebranded as Lexus of Central West.

The state-of-the-art facility brings a stellar new purchasing and ownership experience to customers in a region that stretches from Orange and Parkes in the south to Narrabri and Walgett in the north and across to Wilcannia in the west.

Embracing the brand's L-finesse design philosophy, Lexus of Central West has undergone a comprehensive redevelopment that embraces contemporary, advanced technologies and is inspired by centuries-old Japanese craft.

Modern style, welcoming warmth and premium quality appointments are highlights of a new facility that further elevates customer service and care.

Exterior signage immediately establishes the luxury Lexus brand identity with black-and-white tones that are sophisticated and appealing.

Inside, an exclusive and tranquil ambience results in a pressure-free showroom environment throughout the sales and service areas.

Visitors can experience Lexus through modern décor, prominent natural light, first-class craftsmanship and minimalist yet detailed high-end features, including intricate wooden lattice that is reminiscent of the Lexus spindle grille.

Dedicated under-cover service and delivery zones and a relaxed customer lounge evoke the spirit omotenashi - anticipatory Japanese hospitality that is at the heart of the Lexus brand.

Lexus of Central West dealer principal David Hayes said the new dealership provides customers with the world-class experience for which Lexus is renowned.

"More than ever, these new premises enable us to deliver the highest standards of omotenashi in all areas of our business, enabling us to deliver an amazing experience to our customers," Mr Hayes said.

"This is a unique and enduring advantage for Lexus that involves going the extra mile for our customers at every turn and ensuring they feel welcome and relaxed.

"We take this welcoming approach even further with our One Touch Experience that assigns each customer a highly trained adviser who assists them from their first visit until they drive their new vehicle and when they need service or follow-up."

Lexus Australia Chief Executive Scott Thompson said the Lexus of Central West redevelopment reflected the Dubbo team's understanding that exceptional experiences and quality top the list of customer demands.

"Lexus of Central West, which serves a large and economically vital part of NSW, epitomises the way successful luxury brands differentiate themselves with quality experiences and service, not just quality vehicles," Mr Thompson said.

"They are exceeding expectations - not only with impressive facilities, but by anticipating the needs of their customers, treating them with courtesy and providing quality services that are timely and flexible."

Originally opened on 8 November 2000, Dubbo was the location of the first Lexus dealership in rural Australia. Mr Hayes said the new dealership name better reflected its geographic reach and customer base across central-west NSW.

The dealership is prominent throughout the region, supporting sporting clubs, charities and community events over many years.

...ends/


For more information, please contact:

Dan DeGasperi
Lexus Australia public relations
E: dan.degasperi@lexus.com.au
M: +61 466 612 742



 
IMAGES

Dealer principal David Hayes at the new Lexus of Central West premises.
Lexus of Central West.
Lexus of Central West.
Lexus of Central West.
Lexus of Central West.
Lexus of Central West.