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FOOD WRITER AND TELEVISION HOST, MELISSA LEONG, JOINS LEXUS AUSTRALIA AS BRAND AMBASSADOR

In a recipe set to delight, one of the country's most recognised people in food, Melissa Leong, is joining Lexus Australia as the luxury lifestyle brand's newest ambassador ahead of the 2020 Lexus Melbourne Cup.

When it comes to the Australian culinary scene, there is little Melissa Leong hasn't been involved in over the years. As a leading voice in food and travel writing, there is nowhere she won't go for a great experience. She is also the first permanent female judge on Network 10's MasterChef Australia.

Lexus Australia Chief Executive Scott Thompson says Leong's instinctive sense of style and refinement epitomises the creativity and class of the Lexus brand and aligns seamlessly with our vision of providing leading luxury experiences.

"Melissa brings warmth, grace and individual flair to everything she does," Thompson says.

"As Principal Partner of the Victoria Racing Club, we are delighted to welcome her to the Lexus Australia family for what is sure to be a Lexus Melbourne Cup like no other."

Complementing the futuristic vision of the brand, Leong will join a list of cultural thought leaders aligning with Lexus Australia for this year's Melbourne Cup Carnival, under the 2020 theme of "Senses Electrified".

These Lexus Sensory Masters - unrivalled artisans in their respective fields across food, fashion, florals, design and music - will help to deliver an exclusive Birdcage experience into Australian homes by igniting the senses through an immersive online platform, The Lexus Lifestyle Hub.

Focusing on the intersection of fashion and lifestyle, Leong's inimitable insight will create a key pillar of the exclusive content, curated to inspire curiosity and connect people across the country for the Melbourne Cup Carnival.

"I am thrilled to be embarking on this exciting journey with Lexus," Leong says.

A future thinker who has confidently steered her own career trajectory with independence and integrity, Leong holds an organic synergy with Lexus Australia's values, including a shared appetite for sustainable innovation.

"I am passionate about practical sustainability and limiting our impact on the environment. I love that Lexus fuses form, function and luxury with a commitment to the next phase of self-charging hybrid technology," says Leong.

The new Lexus LF-30 Electrified Concept, to be unveiled at the Melbourne Cup Carnival, further demonstrates the brand's commitment to electrified vehicle technology in the future, envisioning a fully electric flagship in 2030.

Leong joins a stable of respected Lexus Ambassadors, across lifestyle, corporate, culinary and performance industries including Kate Waterhouse, Emma Freedman, Mark Bouris, Neil Perry, Anthony Minichiello, Dimitrios Papadatos, John Eales, Mark Visser, Corey Brown and Alan Jones.

For more information on the Lexus Lifestyle Hub, please visit lexus.com.au/senseselectrified

#LexusMelbourneCup #ExperienceAmazing #SensesElectrified @LexusAustralia

...ends/


For more information, please contact:

Gemma Sampson, Kate & Co PR Publicist
E: gemma@kateco.com.au
M: 0499 017 263

Marisa Jayne, Kate & Co. PR Account Manager
E: marisa@kateco.com.au
M: 0452 234 541



 
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Melissa Leong joins Lexus Australia as the luxury lifestyle brand's newest ambassador ahead of the 2020 Lexus Melbourne Cup.
Melissa Leong joins Lexus Australia as the luxury lifestyle brand's newest ambassador ahead of the 2020 Lexus Melbourne Cup.