31 August 2010
LEXUS AUSTRALIA ANNOUNCES EXECUTIVE CHANGE
Lexus Australia has appointed Peter Evans to the role of Corporate Manager Marketing and Aftersales, commencing 1 September, 2010.
Mr Evans comes to Lexus with over 30 years' experience in the automotive industry and an intimate knowledge of the Lexus brand and product.
He previously held positions as Corporate Manager for Product Planning and several senior marketing, strategy and brand roles across a number of automotive brands.
He brings with him a wealth of knowledge, particularly regarding product, brand enhancement, brand strategy, research, product development, service, accessories and dealer development.
Prior to joining Lexus, Mr Evans and his team were responsible for the continued growth of the Lexus product portfolio, successfully negotiating the imminent launch of IS 350 in Australia and setting the groundwork for future product expansion.
Peter Evans began his career in 1980 as an engineering graduate with Ford Motor Company Australia, where he worked across a variety of local and global vehicle projects in Australia, North and South America, Asia and New Zealand.
In 1986, he joined Toyota Motor Corporation Australia as the product planning and engineering manager.
Since then Peter has gone on to complete a Diploma of Business in Marketing and has studied for his Masters of Business in Marketing.
Mr Evans said he was extremely excited about his appointment to Lexus.
"In the early '90s I was heavily involved with the launch of Lexus, so in a way this is a bit of a homecoming for me," he said.
"Twenty years after its launch in Australia, Lexus continues to challenge its rivals. I'm certain that with the product Lexus now has in the pipeline, it will continue to challenge them.
"I'm really looking forward to the new role and to getting down to work with my team at Lexus," he said.
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Peter Evans will join Lexus Australia as the Corporate Manager Marketing and Aftersales, effective September 1.