Lexus Australia has launched awareness messaging and an online hub to provide help, security and assurance to customers during this challenging period, while introducing thoughtful social media content to keep owners entertained at home.
Launched under the Here For You banner, an awareness television commercial - included with this release - guides customers to an online hub for further information on how Lexus is committed to upholding the highest standards of care and service.
The online hub - lexus.com.au/hereforyou - delivers an immediate communication line between Lexus and owners, with the status of operations updated in real-time to provide greater assurance.
Currently, this includes the following information:
- Lexus Dealerships are open for sales and service, adopting measures in line with best-practice advice from government and health authorities, including increased cleaning and hygiene, and physical distancing guidelines. Certain dealerships may also make available video conferencing and other contactless sales including delivery services and test drives to your door.
- Lexus service centres remain open, and the Lexus fleet of Service Loan Cars are regularly sanitised; an owner's local/preferred Lexus dealer may deliver a Service Loan Car when a vehicle service is required, so they don't need to visit the dealership.
- Lexus DriveCare1
is operating for Lexus Encore Members 24 hours a day including
i. Breakdown assistance with basic mechanical assistance and fuel, battery or tyre/wheel replacement
ii. Breakdown towing as required to a Lexus Dealer or nominated technical centre
iii. One-way metropolitan taxi fare up to $150 (including GST)
iv. Entry assistance if you are locked out of your vehicle (selected Lexus models only)
v. Off-road patrols for LX and RX AWDs
vi. Personal Assist service for when you experience a vehicle-related incident over 100km away from home and your Lexus is immobile for more than 24 hours
vii. Courier service for urgent small parcels or documents
viii. Clothing and personal effects cover up to $250 (including GST)
The hub also enables Lexus Financial Services Customers whose personal circumstances have changed as a result of COVID-19 to seek relief.
An application form and specialist email address - email@example.com
- have been provided to deliver Lexus Financial Services Customers guidance and assurance.
Lexus Australia is also committed to ensuring its hospitality-focused brand values are able to both help and inspire.
Anticipating an owner's needs while at home, Lexus Australia will bring to life thoughtful and entertaining content through social media including making available the inspiring hospitality series Journeys in Taste.
Lexus is also complementing its Here For You messaging with a #ParkedForAWhile social media campaign.
While Lexus Australia staff and dealerships adapt to your needs, owners - and Lexus ambassadors - are invited to share the best photographs of their Lexus parked at home.
In addition to delivering an educational video about the 60,000 hours of practice it takes to become a Takumi master craftsperson, owners - and particularly their children - will also be invited to test their Takumi skills.
Based on the principles of Japanese Takumi master craftsmanship, aspiring Takumi masters are challenged to fold an origami cat with their non-dominant hand within 90 seconds.
1DriveCare as part of Encore Benefits applies for a 3 year period from the date a new or demonstrator Lexus vehicle is first registered on or after 01/01/2020. DriveCare as part of Lexus Encore Benefits is complimentary on Lexus Certified Pre-Owned vehicles for a minimum 12 month period from delivery. Coverage and service inclusions vary dependent on vehicle location. For full T&Cs see your Lexus Dealer or lexus.com.au/smallprint/encore-terms
For more information, please contact:
Lexus Australia public relations
M: +61 466 612 742