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LEXUS CREATES HOVERBOARD OF THE FUTURE

Lexus has partnered with world leading experts in super conductive technology to create one of the most advanced hoverboards ever developed.

The Lexus hoverboard uses magnetic levitation to achieve frictionless movement, incorporating a highly advanced design that features liquid nitrogen cooled superconductors and permanent magnets.

It is wrapped in a unique Lexus design with the iconic spindle grille signature shape and materials found in the luxury marque's products, from the high tech to natural bamboo.

Lexus International executive vice president Mark Templin said the new hoverboard exemplified Lexus' commitment to innovation in design and engineering.

"At Lexus, we constantly challenge ourselves and our partners to push the boundaries of what is possible," Mr Templin said. "That determination, combined with our passion and expertise for design and innovation, is what led us to take on the hoverboard project.

"It's the perfect example of the amazing things that can be achieved when you combine technology, design and imagination."

The Lexus hoverboard is part of the fourth project in the Lexus 'Amazing in Motion' campaign that showcases the creativity and innovation of the Lexus brand.

Testing of the Lexus hoverboard will take place in Barcelona, Spain, over the coming weeks.

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For further information contact:

Nick Raman
The Project Group
Ph: 0412 830 814
E: nick.raman@theprojectgroup.com.au

Adrian Weimers
Corporate Manager, Lexus Australia
E: adrian.weimers@lexus.com.au




 
IMAGES
Lexus' new hoverboard operates using magnetic levitation and includes iconic Lexus design features.
Lexus' new hoverboard operates using magnetic levitation and includes iconic Lexus design features.
Lexus' new hoverboard operates using magnetic levitation and includes iconic Lexus design features.
VIDEOS
Lexus' new hoverboard operates using magnetic levitation while featuring iconic Lexus design features.